Marketing Advice By Business Type
Marketing a Shopping Services Business
Small and medium size shopping services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for shopping services business marketing success.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not shopping services businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a shopping services business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.
Loss Leaders
Like many businesses, shopping services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in shopping services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
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