Marketing Advice By Business Type
Marketing a Shooting and Target Ranges Business
Promotional tactics for shooting and target ranges businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
A single characteristic divides today's best shooting and target ranges businesses from the rest of the pack.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Industry Resources
Lone rangers don't survive long in a shooting and target ranges business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways shooting and target ranges businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Technology plays a role in marketing measurements, so shooting and target ranges businesses frequently go outside of the organization for expertise.
Loss Leaders
The majority of shooting and target ranges businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of shooting and target ranges businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Share this article
Additional Resources for Entrepreneurs