Marketing Advice By Business Type
Marketing a Shoe Shine Equipment and Supplies Business
The task of promoting a shoe shine equipment and supplies business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
If you are a business leader who sees marketing as a path to give your shoe shine equipment and supplies business a larger market presence you're not alone.
Strategic marketing tactics can help small shoe shine equipment and supplies businesses stand toe-to-toe with the rest of the market. The key is to market smart through the consistent application of fundamental marketing concepts.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Most profitable shoe shine equipment and supplies businesses run tight ships, governed by a code of ethics that treats customers like true partners. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Do We Really Need A Logo?
Having a strong logo for a shoe shine equipment and supplies business makes an enormous difference in your company's promotional impact. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Loss Leaders
Smart shoe shine equipment and supplies businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of shoe shine equipment and supplies businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
Share this article
Additional Resources for Entrepreneurs