Marketing Advice By Business Type
Marketing a Sheet Metal Retail Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a sheet metal retail business, exceptional marketing may well be the determining factor in your long-term survival and success.
We recognize that the best sheet metal retail business entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your sheet metal retail business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Leveraging Print Ads
Print advertising has been a marketing staple for sheet metal retail businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your sheet metal retail business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Do We Really Need A Logo?
Having a strong logo for a sheet metal retail business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Share this article
Additional Resources for Entrepreneurs