Marketing Advice By Business Type
Marketing a Sexual Harassment Awareness and Prevention Business
There is little room for error in marketing a sexual harassment awareness and prevention business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a sexual harassment awareness and prevention business.
Do We Really Need A Logo?
Logo development in a sexual harassment awareness and prevention business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, sexual harassment awareness and prevention businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Simple quantitative tools are a good start. However, sexual harassment awareness and prevention businesses frequently go outside of the organization for expertise.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. These days, sexual harassment awareness and prevention businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
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