Marketing Advice By Business Type
Marketing a Sewer and Drain Cleaning, Service, and Repair Business
Small and medium size sewer and drain cleaning, service, and repair businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing a sewer and drain cleaning, service, and repair business can be challenging, especially for business owners who lack a marketing background.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive sewer and drain cleaning, service, and repair businesses utilize in the marketplace.
Marketing Collateral
Every piece of collateral your sewer and drain cleaning, service, and repair business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your sewer and drain cleaning, service, and repair business's investment in collateral will be pointless.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Resources are limited and most sewer and drain cleaning, service, and repair businesses are usually hesitant to engage in high-risk marketing. Since inexperience raises the risk level, the quality of the marketer is just as important as the quality of the message. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
Contests
If circumstances allow it, a contest can be an effective tactic for a sewer and drain cleaning, service, and repair business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many sewer and drain cleaning, service, and repair businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
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