Marketing Advice By Business Type
Marketing a Sewer Flooding Control Systems Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a sewer flooding control systems business, exceptional marketing may well be the determining factor in your long-term survival and success.
Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.
Marketing increases the brand footprint of a sewer flooding control systems business using a carefully crafted mix of techniques and tactics.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain sewer flooding control systems businesses a new approach to the marketplace, rooted in the achievement of shared objectives. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many sewer flooding control systems businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing sewer flooding control systems businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Managing Negative Publicity
A certain amount of negative publicity is a given for most sewer flooding control systems businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy sewer flooding control systems businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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