Marketing Advice By Business Type
Marketing a Sewage Backup Cleaning Services Business
Small and medium size sewage backup cleaning services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
If you're hoping to leverage marketing to give your sewage backup cleaning services business a competitive advantage you're not alone.
By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.
Mailings
At some point, your sewage backup cleaning services business will engage in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain sewage backup cleaning services businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, sewage backup cleaning services businesses have too much at stake to ignore derogatory social media mentions. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.
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