Marketing Advice By Business Type
Marketing a Septic Tanks and Systems Consulting, Site Evaluation, and Design Business
Marketing a septic tanks and systems consulting, site evaluation, and design business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
A single characteristic divides today's best septic tanks and systems consulting, site evaluation, and design businesses from the ones that are struggling to keep the doors open.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Whether you know it or not, your septic tanks and systems consulting, site evaluation, and design business possesses brand value. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your septic tanks and systems consulting, site evaluation, and design business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Encourage Word of Mouth Referrals
Most owners of septic tanks and systems consulting, site evaluation, and design businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
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