Marketing Advice By Business Type
Marketing a Senior Citizens' Products and Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a senior citizens' products and services business, exceptional marketing may well be the determining factor in your long-term survival and success.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your senior citizens' products and services business cut off from the marketplace.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Staffing Expertise
Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of senior citizens' products and services businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Encourage Word of Mouth Referrals
Industry-leading senior citizens' products and services businesses use word of mouth marketing to speak to new customers and roll out new product offerings.
Word-of-mouth is unpredictable, but it's not completely out of your control. A skilled marketer can use online and offline marketing tactics to boost consumer discussions about your offerings. At the same time, you need to be wary and vigilent against potential negative word of mouth regarding your company and take appropriate actions to combat a negative buzz.
Cost Tracking
Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a senior citizens' products and services business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. A solid mailing list minimizes the risks associated with stale leads or leads that fall outside of your marketing parameters.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
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