Marketing Advice By Business Type
Marketing a Self Help Group
At Gaebler, we've seen what great marketing can do for a small business. But if you own a self help group, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best self help groups from companies at the bottom of the food chain.
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your self help group.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other self help groups, it could be a sign that you're out of touch with the marketplace. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Discounts
Most consumers respond positively to discounts whether they are perceived or real; self help group customers are no exception. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. But in the self help group sector, value discounts need to be attractive when stacked against the competition. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.
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