Marketing Advice By Business Type
Marketing a Seed and Grain Cleaning Business
Looking for innovative ways to market a seed and grain cleaning business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, seed and grain cleaning businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a seed and grain cleaning business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your seed and grain cleaning business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not seed and grain cleaning businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
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