Marketing Advice By Business Type
Marketing a Secretarial Services Business
Marketing a secretarial services business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Marketing a secretarial services business can quickly take a wrong turn if you don't have a roadmap.
Top performers habitually integrate sound marketing concepts with market demands.
Managing Negative Publicity
A certain amount of negative publicity is a given for most secretarial services businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any secretarial services business interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Marketing Consultants
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your secretarial services business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the secretarial services business industry, a professional marketing firm can deliver a competitive advantage by giving your business access to today's most innovative marketing solutions.
Directories
Directories are a common tool for finding a secretarial services business. Directory selection is often dictated by the market when promoting secretarial services businesses to both broad and targeted customer bases. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Share this article
Additional Resources for Entrepreneurs