Marketing Advice By Business Type
Marketing a School Furniture and Equipment Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a school furniture and equipment business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Customer loyalty isn't what it used to be. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. It's not unusual for school furniture and equipment businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of school furniture and equipment businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Hiring A Marketing Firm
Eventually nearly all school furniture and equipment business leaders recognize their limitations and hire a marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your school furniture and equipment business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
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