Marketing Advice By Business Type
Marketing a Scale Rental Business
Promotional tactics for scale rental businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
For a scale rental business, a great business model doesn't guarantee solid revenues.
The right market approach lets smaller scale rental businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a scale rental business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. For centuries, entrepreneurs have understood that bundled products reinforce buyers' value concerns while increasing their business's total revenue position. Most scale rental businesses can leverage bundling to improve sales and attract new customers to the brand. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
Mailings
It makes sense for scale rental businesses to participate in direct mail marketing tactics. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
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