Business Marketing Advice
Marketing a Russian Restaurant
The value and earning capacity of a Russian restaurant largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
We recognize that the best Russian restaurant leaders are adept at promoting their brand and products. But what does it take to become a skilled marketer in this market sector?
For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a Russian restaurant willing to adapt its strategy to the demands of the marketplace.
Leveraging Print Ads
Print advertising has been a marketing staple for Russian restaurants. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your Russian restaurant in print. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.
Industry Resources
Inexperience and a lack of industry connections have an isolating effect on owners of a Russian restaurant. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not Russian restaurants need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
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