Business Marketing Advice
Marketing a Rivets Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a rivets business, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best rivets businesses from companies at the bottom of the food chain.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your rivets business using a carefully crafted mix of techniques and tactics.
Public Relations Strategies
Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Give Word of Mouth Marketing a Try
Industry-leading rivets businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain rivets businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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