Business Marketing Advice
Marketing a Ribbons Business
There is little room for error in marketing a ribbons business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a ribbons business at the top of the heap.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that ribbons businesses vary in scope and circumstance, signage can be used by any ribbons business to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.
Given the fact that signage in ribbons businesses has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Make sure you consider important business sign considerations before you invest in a new business sign.
Promotional Calendars
The best laid marketing agendas can quickly get fouled up, especially in fast-paced ribbons businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most ribbons businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
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