Business Marketing Advice
Marketing a Repair and Remodeling Insurance Business
There is little room for error in marketing a repair and remodeling insurance business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive repair and remodeling insurance businesses utilize in the marketplace.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. For a repair and remodeling insurance business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. For centuries, entrepreneurs have understood that bundled products reinforce buyers' value concerns while increasing their business's total revenue position. Most repair and remodeling insurance businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
Cost Tracking
The economy is a constant concern for people who own a repair and remodeling insurance business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.
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