Business Marketing Advice
Marketing a Remodeling and Repair Contractors Commercial Business
There is little room for error in marketing a remodeling and repair contractors commercial business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Marketing a remodeling and repair contractors commercial business has historically adapted to changes in consumer buying patterns and the market itself.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and remodeling and repair contractors commercial businesses can still use it to their advantage. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When broadcast strategies are applied to remodeling and repair contractors commercial businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly remodeling and repair contractors commercial businesses trying to establish a larger footprint in a targeted market segment. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Hiring A Marketing Firm
Eventually nearly all remodeling and repair contractors commercial business operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Cost is a consideration, but if you're thinking about hiring a marketing firm for your remodeling and repair contractors commercial business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
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