Business Marketing Advice
Marketing a Religious Orders Business
The key to success in marketing a religious orders business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
For every religious orders business winner, there many more religious orders businesses struggling to survive.
Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Industry Resources
Lone rangers don't survive long in a religious orders business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Encourage Word of Mouth Referrals
Most owners of religious orders businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Measurement & Evaluation
With a little more attention to details, religious orders businesses may be able to increase the impact of their marketing tactics. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, religious orders businesses often choose to consult with professional marketers for assessment tools and strategic insights.
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