Business Marketing Advice
Marketing a Recycling Pick-Up Services Business
Marketing a recycling pick-up services business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Looking for the right marketing mix for your recycling pick-up services business? You're not alone. More than ever before, the industry is populated with ambitious entrepreneurs eager to make an impression on would-be buyers.
For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. The good news is that good marketing is achievable by any recycling pick-up services business willing to adapt its strategy to the demands of the marketplace.
Company Website
If you haven't done so already, the first step in marketing your recycling pick-up services business must be an exceptional website. A shoddy, thrown-together website is a net loss for your organization. To compete online, your website has to contain features and design elements that encourage visitors to drill deeper and incorporate the site into their online routines. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Marketing Consultants
In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. A good marketing firm will help clarify your recycling pick-up services business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. With technology playing a greater role in the recycling pick-up services business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Email Campaigns
How many people do you know who don't have an email account? Not many. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. In many recycling pick-up services businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Share this article
Additional Resources for Entrepreneurs