Business Marketing Advice
Marketing a Rainwear Wholesale and Manufacturers Business
Trying to market a rainwear wholesale and manufacturers business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Generating Buzz
Never underestimate the value of good buzz with consumers. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. For a rainwear wholesale and manufacturers business, buzz is a critical consideration in the marketing mix. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. Social networking and other online strategies can play a foundational role when they are performed in tandem with face-to-face interactions and industry networking.
Promotional Calendars
The best laid marketing agendas can quickly get fouled up, especially in fast-paced rainwear wholesale and manufacturers businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.
Bundling
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most rainwear wholesale and manufacturers businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
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