Business Marketing Advice
Marketing a Radar Detectors and Devices Business
The key to success in marketing a radar detectors and devices business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your radar detectors and devices business at the top of the heap.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many radar detectors and devices businesses turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're a radar detectors and devices business marketer, geolocational features can be a powerful weapon in your marketing arsenal. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a radar detectors and devices business that is closest to their present location.
Industry Resources
Lone rangers don't survive long in a radar detectors and devices business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Share this article
Additional Resources for Entrepreneurs