Business Marketing Advice
Marketing a RV and Camper Equipment, Parts, and Supplies Dealership
At Gaebler, we've seen what great marketing can do for a small business. But if you own a RV and camper equipment, parts, and supplies dealership, exceptional marketing may well be the determining factor in your long-term survival and success.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Encourage Word of Mouth Referrals
Industry-leading RV and camper equipment, parts, and supplies dealerships rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. At the same time, you need to be wary and vigilent against potential negative word of mouth regarding your company and take appropriate actions to combat a negative buzz.
Promotional Calendars
Sloppy marketing programs have no place in growing RV and camper equipment, parts, and supplies dealerships. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of RV and camper equipment, parts, and supplies dealerships need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.
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