The Art of Niche Market Marketing
Marketing a Quilt Shop
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a quilt shop. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Still looking for a way to effectively market your quilt shop? It's hard to get your messages heard through the industry's noise.
Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a quilt shop.
Marketing Collateral
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your quilt shop. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your quilt shop's investment in collateral will be pointless.
Remember the Importance of Signage
A great sign is a 24/7 marketing tool for your company. Even though quilt shops are very different from each other, signage can be used by any quilt shop to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.
Since the signage for quilt shops has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most quilt shops can use bundling to communicate value to their base. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
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