How Can I Improve Our Marketing
Marketing a Puzzles Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a puzzles business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your puzzles business cut off from the marketplace.
Marketing increases the brand footprint of a puzzles business through a diverse range of marketing channels and mediums.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain puzzles businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Loss Leaders
Like many businesses, puzzles businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in puzzles businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many puzzles businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
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