How Can I Improve Our Marketing
Marketing a Putting Greens Business
Promotional tactics for putting greens businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Purpose in marketing is the key to success in this space. From our vantage point, it's clear that profitable putting greens businesses leave no stone unturned when it comes to marketing strategy. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, putting greens businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded putting greens businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. As a way to improve performance and time management, owners of putting greens businesses enlist the assistance of external marketing professionals. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.
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