How Can I Improve Our Marketing
Marketing a Propane and Natural Gas Business
Promotional tactics for propane and natural gas businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
If you're hoping to leverage marketing to give your propane and natural gas business an edge over the competition you're not alone.
Propane and natural gas entrepreneurs should capitalize on the demands of modern energy consumers: energy efficiency, good price plans, and good service.
So what separates the best propane and natural gas businesses from average companies? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Cost Tracking
The economy is a constant concern for people who own a propane and natural gas business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Generating Buzz
All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a propane and natural gas business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Contests
If circumstances allow it, a contest can be an effective tactic for a propane and natural gas business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why propane and natural gas businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Share this article
Additional Resources for Entrepreneurs