How Can I Improve Our Marketing
Marketing a Promotional Items Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a promotional items business, exceptional marketing may well be the determining factor in your long-term survival and success.
Although innovation is important, consistency is critical when you market a promotional items business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Do We Really Need A Logo?
The question of whether or not to create a logo for a promotional items business is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Directories
Directories are a common tool for finding a promotional items business. Directory selection is often dictated by the market when promoting promotional items businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Marketing Collateral
Every piece of collateral your promotional items business creates is a tangible reflection of your brand distinctive and core values. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your promotional items business's investment in collateral will be pointless.
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