How Can I Improve Our Marketing
Marketing a Private Golf Club
Trying to market a private golf club? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
If you are a business leader who sees marketing as a path to give your private golf club a competitive advantage you're not alone.
Strategic marketing tactics can help small private golf clubs scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Contests
You've seen the contest concept in action, even if it wasn't used in a private golf club. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why private golf clubs invest time and resources to create contests they can count on to achieve desired outcomes.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many private golf clubs. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy private golf clubs work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar private golf clubs, it could be a sign that you're out of touch with the marketplace. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
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