How Can I Improve Our Marketing
Marketing a Printing and Writing Paper Business
Looking for innovative ways to market a printing and writing paper business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of printing and writing paper business marketing success.
Directories
Directories are a common tool for finding a printing and writing paper business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing printing and writing paper businesses to market segments. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other printing and writing paper businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Marketing Ethics
Are ethics important in marketing? You bet! Most profitable printing and writing paper businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
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