How Can I Improve Our Marketing
Marketing a Printing Plates and Negatives Business
The value and earning capacity of a printing plates and negatives business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
By leveraging today's best marketing techniques, any printing plates and negatives business can achieve greater marketing dominance through strategic marketing and robust value messaging
Sponsorships
Sponsorships are an effective marketing tactic for many types of operations, including printing plates and negatives businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular printing plates and negatives business patrons. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.
Hiring A Marketing Firm
Eventually nearly all printing plates and negatives business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your printing plates and negatives business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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