How Can I Improve Our Marketing
Marketing a Press Photographers Business
Marketing a press photographers business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for press photographers business owners and managers.
A single characteristic divides today's best press photographers businesses from companies at the bottom of the food chain.
Top performers habitually integrate sound marketing concepts with market demands.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your press photographers business has in the public sphere. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Staffing Expertise
An effective marketing strategy meticulously delegates tasks to capable stakeholders. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of press photographers businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Contests
You've seen the contest concept in action, even if it wasn't used in a press photographers business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. Consequently, many press photographers businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
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