How Can I Improve Our Marketing
Marketing a Presbyterian Churches Business
Trying to market a Presbyterian church? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
We recognize that the best Presbyterian church leaders tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any Presbyterian church willing to adapt its strategy to the demands of the marketplace.
Do We Really Need A Logo?
Having a strong logo for a Presbyterian church is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Discounts
Most consumers respond positively to discounts whether they are perceived or real; Presbyterian church shoppers treat value as an invitation to buy. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. Due to the market intelligence of buyers in the Presbyterian church sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.
Marketing Collateral
Every piece of collateral your Presbyterian church creates is a tangible reflection of your brand distinctive and core values. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your Presbyterian church's investment in collateral will be pointless.
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