How Can I Improve Our Marketing
Marketing a Prehung Doors Business
Marketing plays a central role in any company. But when it comes to a prehung doors business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Communicating the strengths of a prehung doors business is an unforgiving exercise, full of hurdles and hidden challenges.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of prehung doors business marketing success.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many prehung doors businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other prehung doors businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Contests
You've seen the contest concept in action, even if it wasn't used in a prehung doors business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why prehung doors businesses invest time and resources to create contests they can count on to achieve desired outcomes.
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