How Can I Improve Our Marketing
Marketing a Prefabricated Steps Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a prefabricated steps business, exceptional marketing may well be the determining factor in your long-term survival and success.
Although innovation is important, consistency is critical when you market a prefabricated steps business. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the strategies that other prefabricated steps businesses have used to achieve success.
Loss Leaders
The majority of prefabricated steps businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of prefabricated steps businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
Multichannel Marketing Strategies
Multichannel is an important buzzword in today's marketing circles. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
In today's marketplace, it simply isn't possible for prefabricated steps businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
Industry Resources
Lone rangers don't survive long in a prefabricated steps business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Share this article
Additional Resources for Entrepreneurs