How Can I Improve Our Marketing
Marketing a Potato Growers Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a potato growers business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
In the current economic climate, one thing separates thriving potato growers businesses from companies at the bottom of the food chain.
A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your potato growers business's business model.
Leveraging Print Ads
Print advertising has been a marketing staple for potato growers businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your potato growers business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Multichannel Marketing Strategies
There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
In today's marketplace, it simply isn't possible for potato growers businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
Industry Resources
Lone rangers don't survive long in a potato growers business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
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