How Can I Improve Our Marketing
Marketing a Portrait Studio
At Gaebler, we've seen what great marketing can do for a small business. But if you own a portrait studio, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best portrait studios from companies at the bottom of the food chain.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of portrait studio marketing success.
Give Word of Mouth Marketing a Try
Industry-leading portrait studios rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Of course, it's not a cure all, but there may a variety of situations where word of mouth marketing can be effective for you.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many portrait studios, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar portrait studios, there's a good chance that you're missing something. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Share this article
Additional Resources for Entrepreneurs