How Can I Improve Our Marketing
Marketing a Portrait Painting Business
The key to success in marketing a portrait painting business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
If you are a business leader who sees marketing as a path to give your portrait painting business an edge over the competition you're not alone.
Ready for some marketing advice that will help you grow your business? High-performing portrait painting businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Leveraging Print Ads
Print advertising has been a marketing staple for portrait painting businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your portrait painting business in print. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Hiring A Marketing Firm
Sooner or later, most portrait painting business operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Cost is a consideration, but if you're thinking about hiring a marketing firm for your portrait painting business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many portrait painting businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy portrait painting businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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