How Can I Improve Our Marketing
Marketing a Plastic and Plastic Products Wholesale and Manufacturers Business
Marketing plays a central role in any company. But when it comes to a plastic and plastic products wholesale and manufacturers business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Mailings
It makes sense for plastic and plastic products wholesale and manufacturers businesses to participate in direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Leveraging Print Ads
You're probably familiar with many of the ways print advertising has been used to market plastic and plastic products wholesale and manufacturers businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your plastic and plastic products wholesale and manufacturers business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a plastic and plastic products wholesale and manufacturers business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
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