How Can I Improve Our Marketing
Marketing a Plant Store
A profitable plant store is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the strategies that other plant stores utilize in the marketplace.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly plant stores trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of plant stores enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're a plant store owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a plant store in their immediate area.
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