How Can I Improve Our Marketing
Marketing a Pizza Wholesale and Manufacturers Business
Small and medium size pizza wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Customer loyalty isn't what it used to be. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Many pizza wholesale and manufacturers businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, pizza wholesale and manufacturers businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other pizza wholesale and manufacturers businesses, you may not have all of the information you need to make an informed marketing decision. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
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