How Can I Improve Our Marketing
Marketing a Pizza Restaurant
A profitable pizza restaurant is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
For every pizza restaurant winner, there multiple pizza restaurants struggling to survive.
Everybody loves a pizza. Why not open a pizza restaurant that you can call your own?
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a pizza restaurant. Small product details translate into key value propositions which are critical for distinguishing a pizza restaurant from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All pizza restaurants are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Managing Negative Publicity
A certain amount of negative publicity is a given for most pizza restaurants. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy pizza restaurants work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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