How Can I Improve Our Marketing
Marketing a Piano Parts and Supplies Business
Marketing plays a central role in any company. But when it comes to a piano parts and supplies business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your piano parts and supplies business stuck in limbo.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your piano parts and supplies business in the winners' column.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Industry Resources
Lone rangers don't survive long in a piano parts and supplies business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Directories
Directories are a common tool for finding a piano parts and supplies business. Directory selection is often dictated by the market when promoting piano parts and supplies businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.
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