How Can I Improve Our Marketing
Marketing a Photographic Mounts Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a photographic mounts business, exceptional marketing may well be the determining factor in your long-term survival and success.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Market Segmentation
In today's environment, it's impossible to market a photographic mounts business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your photographic mounts business marketing strategy.
Marketing Expertise
Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Resources are limited and most photographic mounts businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. If you are a photographic mounts business marketer, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a photographic mounts business in their immediate area.
Share this article
Additional Resources for Entrepreneurs