How Can I Improve Our Marketing
Marketing a Photographic Equipment Service and Repair Business
Small and medium size photographic equipment service and repair businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your photographic equipment service and repair business cut off from the marketplace.
Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for photographic equipment service and repair businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Marketing Collateral
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your photographic equipment service and repair business. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your photographic equipment service and repair business's investment in collateral will be pointless.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other photographic equipment service and repair businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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