How Can I Improve Our Marketing
Marketing a Photo Laboratories Commercial Business
The task of promoting a photo laboratories commercial business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Marketing increases the brand footprint of a photo laboratories commercial business and drives the customer acquisition process.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by photo laboratories commercial businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your photo laboratories commercial business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Leveraging Print Ads
You're probably familiar with many of the ways print advertising has been used to market photo laboratories commercial businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. Online advertising has clear benefits. But that doesn't mean you should stop advertising your photo laboratories commercial business through traditional print ad mediums. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
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