How Can I Improve Our Marketing
Marketing a Photo Film Developing Business
The key to success in marketing a photo film developing business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
For a photo film developing business, a great business model doesn't guarantee solid revenues.
In fact, a good marketing strategy can level the playing field and help small to medium-sized photo film developing businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Loss Leaders
The majority of photo film developing businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For photo film developing businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Successful photo film developing businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
Do We Really Need A Logo?
Having a strong logo for a photo film developing business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
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