How Can I Improve Our Marketing
Marketing a Phone Card Business
Marketing plays a central role in any company. But when it comes to a phone card business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
If you are a business leader who sees marketing as a path to give your phone card business an edge over the competition you're not alone.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Promotional Calendars
Sloppy marketing programs have no place in growing phone card businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.
Directories
There are many different kinds of directories in which to list a phone card business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting phone card businesses to market segments. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
Marketing Consultants
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your phone card business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the phone card business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
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